header Events Ethos TV Blog Contact About Project Ethos Home

Add to My Favorites Event Info
gallery image

Project Ethos at LA Fashion Week

presented by
Presented by
Project Ethos
Event Venue
West Hollywood, CA
Event Date
Add event to calendar
Friday, Oct 14, 2011
8:00 PM - 2:00 AM
Add your event to a calendar!
Add to my calendarAdd to my calendarAdd to my google calendar
*Online pre-sales for this event end Fri, Oct 14, 2011 6:00 PM

Tickets are no longer available for this event. To see current upcoming parties for this venue, click here

Event Type
Party Type
Nightclub , Festival
Dress Code
Upscale Casual to Cocktail Attire
Minimum Age
21 & Over
Music Type
Fashion, Music, Art

Project Ethos Goes Pink at LA Fashion Week

House of Blues & AMP Radio Host “Pink Themed” Event to Benefit Stand Up to Cancer


Los Angeles, CA – A sprawling Pink Carpet in conjunction with 97.1 AMP Radio’s “Pink month” will set the tone at the upcoming Project Ethos to be held on Friday, October 14th , 2011 at 8pm at the historic House of Blues Sunset Strip (8430 Sunset Blvd. West Hollywood, CA 90069), which will benefit Stand Up To Cancer. An “Ink It Pink” wall sponsored by Sharpie® will give VIP guests the opportunity to sign their name to show support for National Breast Cancer Awareness Month. Joining in presenting this season’s event are 97.1 AMP Radio, Motorola, RunwayIcon.com, and vitaminwater zero™


The evening will begin with a live concert featuring the sultry stylings of American Idol top 12 female performer Julie Zorrilla and will be headlined by the eclectic Black Cards featuring Fall Out Boy’s former bassist / front man Pete Wentz. His new project features a mix of electronica, ska, dance and reggae with female vocalist Bebe Rexha. This will be the band’s first Los Angeles performance. Crossroads Restaurant will host groundbreaking visual artists on display all night including Allison Reimold, Alexander dcd Smith, Tom Garner, James Naccarato, Ronnie Ray Mendez and Waelad Akadan. $tatusFaction, Gregory Siff, Kophns One and Mar all street artists from The Site Unscene will be doing live paintings. DJ sets will phase in and out between events on the main stage, and in the Foundation Room at House of Blues.


The signature gleaming white runway will feature the 10pm runway show. Headlining the fashion show is the sleek menswear line, I AM by Will.I.Am of the Black Eyed Peas. Additional collections will be presented by seven emerging Los Angeles based designers including BritBoy, GLAUDI by Johana Hernandez, Pentard Couture, Lauren Nicole, Multeepurpose, NAMI and Japanese import B by APERIRE. The 100 models will have their hair and make-up looks created by TNT Agency, the Official Styling Team for Project Ethos.


Official sponsor vitaminwater zero lends its continued support by sponsoring the “Flavor Fashionista Challenge.” Each designer is given the opportunity to win prizes valued up to $3,000 if their garment is chosen as the winning design as inspired by a vitaminwater zero flavor through a live text-to-vote. Dorian Pentard of Pentard Couture will be featured as the Official vitaminwater zero Scholarship Designer. Project Ethos and vitaminwater zero are proud to help Dorion, a soon to be F.I.D.M. graduate, launch his first collection. In addition, sponsors and designers Cardiwrap by Kymaro and Frederick’s of Hollywood Swim will continue their tour of fashion shows with Project Ethos.


After the fashion show, the event will not lose steam as DJ sets and special guest appearances will commence until last call.


$1 of every Pink Carpet ticket will be donated to Stand Up To Cancer (SU2C) and the event will raise awareness for SU2C’s mission. Stand Up To Cancer (SU2C) is a program of the Entertainment Industry Foundation (EIF), a 501(c)(3)charitable organization. SU2C raises funds for “Dream Teams” of scientists collaborating on research that will get new therapies to patients quickly in order to save lives now.  


Project Ethos produces events showcasing fashion, music, and art all under one roof, on one night. By merging a fashion show, live concert, and art gallery in one space, we create a unique new experience for participants and attendees.Project Ethos furnishes opportunities for featured participants by arranging an invigorating event attended by key buyers, media and tastemakers.

PE 2011

Venue Info
8430 Sunset Blvd
West Hollywood, CA 90069
Get Directions
Sponsored By

STEP 1: Create links directly from your site...


STEP 2: People follow your link to Wantickets


STEP 3: Earn Money!

The Wantickets Affiliate Program provides a convenient way for your website or social component to link to thousands of events. Join the affiliate program and earn a commission on all qualifying ticket sales.

If you sell...
  • 1 to 500 tickets, earn 25 cents per ticket
  • 501 to 2,000 tickets, earn 50 cents per ticket
  • 2,001 to 5,000 tickets, earn 75 cents per ticket
  • more than 5,000 tickets, earn $1.00 per ticket
*These sales numbers are cumulative and count for tickets sold for all qualifying events from Wantickets.com

Still interested? Sign up HERE. If you have any questions please email affiliates@wantickets.com.